Lettering in the Streets of Italy (ISType Workshop Series)

We shall try to understand the details and structure of that type and how it can be interpreted to make modern letterforms (Roman, sans serif and other styles).
Dates: 
Monday, 12 September, 2011 - 09:00 - 16:00
Window sign for a bar in Pesaro. It is not easy for a letter H to also be a waiter serving a roll.
A fine example of an Italian signwriter's work from Milan.
Inscription on the facade of the Genoa Automobile Club headquarters (1930s).
Manhole cover for the old Italian Telephone company.
Authors: 
James Clough
Cost: 
50 TL (students)/ 100 TL (professionals)

http://www.istype.com/

Each workshop is limted to 15 people.

You can pay for your workshop fees by credit card through the Sabanci University secure online credit card payment system (SUPay) by using the links below. Once your payment is processed through SUPay, you will be automatically registered to the conference without being asked to fill in additional forms.

Students, click here to register.
Professionals, click here to register.

Workshop Leader: Prof. James Clough, jamesclough [at] infinito.it

We shall look at the Roman type engraved by Francesco Griffo for Pietro Bembo's De Aetna which was printed by Aldus Manutius in Venice in 1496. We shall try to understand the details and structure of that type and how it can be interpreted to make modern letterforms (Roman, sans serif and other styles). This will be done with with a 3B pencil – an ideal tool for understanding historical Roman type. The starting point for our work will be blown-up photos of the original De Aetna type.

Bio of the Presenter

James Clough

James Clough studied at the London College of Printing. Based in Milan, he works with Italian and international publishers and agencies in the fields of typographic design and calligraphy. He teaches theory and history of typography at the Politecnico di Milano and writes for Italian and international publications on calligraphy, type design and the history of printing. He lectures in Switzerland, Great Britain and the USA. He is a member of the Printing Historical Society, AIAP (Association of Italian graphic designers) and is a member of the ACI (Italian Calligraphy Association).