AVATARIUM: An Interactive and Collaborative Public Art Paradox

If the artist’s intentions conflict with the values or interests of others who share the same public space, it is then the artist’s responsibility to reconcile such different concerns, and secure the work’s co-existence in that particular site. “AVATARIUM: A Consumer Paradox” (2008), Paul Sermon’s interactive video installation at City’s Nişantaşı Shopping mall in Istanbul, was an intriguing example of such kind of public art.