Duncan of Jordanstone College of Art & Design, University of Dundee
Simone O’Callaghan is an interdisciplinary artist, combining new technologies with analogue artforms, who has exhibited in the UK, Australia, China and Canada. She is working on an art-practice based phd at Duncan of Jordanstone College of Art & Design (DJCAD), University of Dundee, Scotland, examining graphical tagging in artworks to explore the relationships between materiality, physicality and craft in contemporary digital and print-based art practices. Simone’s work in the studio focuses on ways to embed QR-codes and other graphical tags into print-based artworks in such a way that makes the technology transparent to the user and less intimidating to engage with.
At the end of 2008, Simone took part in a UK Digital Economy Sandpit (EPSRC/ AHRC) and was one of the core team members responsible for securing £1.39M funding for the TOTeM Research Project which explores attaching stories and memories to objects using tagging technologies such as QR-codes. Simone’s work on the TOTeM project focuses on working with art and craft makers using tagging technologies to act as “digital makers’ marks”. She is examining how telling the stories of an objects’ inception affect perceptions of the object, both from the points of views of the makers, and of the eventual owners.
Prior to this, she worked as a Senior Lecturer in Creative Digital Design and Lecturer in Photography/Art & Design. Simone came to academia from industry where she was a senior designer/ art director for interactive and print projects with clients such as Novell (Australia), The Australian Tourist Commission, Teletext UK, and Young Scot.